|
Case Study Definitions
These situations are normally challenging episodes in a companys development which business executives have faced, and which have subsequently been written up as cases Sawyer 1989
A case is a record of a business issue which has been faced by business executives, together with facts, opinions and prejudices upon which the executives had to depend. The cases are written in such a way that the reader can visualize the position of some person or group in the situation. Thus the student can actively participate in the original experience and can attempt to resolve from that point of view. Piotrowski 1982
Common characteristics of a Case Study
Focuses on communication
Requires communications decision-making
Furnishes a business context
Presents an engaging story or scenario
Provides sufficient realistic detail for analysis and response
Functions readily in the classroom
Relates to contemporary issues and problems
The value to the students:
There is a focus on communication
There is a clear context
The material is motivating
Decision-making skills are developed. (During classes a lot of discussion must take place along with collaborative decision making, with the teacher as consultant.)
Advantages of Using Case Study Materials
They are often used for teaching native speaking students of business or management so they have high face value.
They have potential for language practice in all language skills.
They involve practice in such skills as chairing meetings, making presentations, and negotiating agreement.
Example Methodology When Using Case Studies
Read the documentation and make a preliminary analysis of the problem and possible solutions. This is likely to be individual work. Student will need to develop their analytical skills since they may not be reading for information but rather the ability to ask the right questions or to challenge what is written.
Informal small group work, refining and developing each individuals ideas. Active participation from everyone is needed here.
Whole class discussion.
Review of the process. Perhaps learning what is the right answer.
|
