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The typical user of business English is highly motivated. That is, he or she has a job to do, by means of English, and wishes to do the job as efficiently as possible. The English that is used must be good enough to do the job so effective communication is the main goal.
Effective communication involves more than language. It involves the use of various coping strategies for when the speakers language is unequal to the situation. One way of identifying useful strategies to teach in the classroom is to look at the attributes of people who are good speakers. Such as:
* Organizing the interaction formulating procedures, deciding who should speak and when etc
* Packaging the message signaling what you are going to say, using a clear, logical structure.
* Being concrete and specific giving examples
* Coping with breakdown asking for clarification, reformulating, paraphrasing, using gesture, mime, drawing, sketching etc.
* Checking understanding e.g. reformulating
* Using clear delivery not rushing, mumbling, shouting etc
* Varying the pace and style using humor
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